Have you ever wondered what it would be like to put your name atop a growing company? It takes a confident person to leverage their own personal brand to market an idea, knowing that people will positively or negatively think of you based on whether that product or service meets expectations. Wake Forest is planning a unique event built around this topic.
“Branding the Family Name: The Pros and Cons of Putting Your Name on the Line,” will be held Tuesday, Nov. 2, at the Graylyn Conference Center in Winston-Salem. Yes, this date is quite a bit in the future so program it into your iPhone, Outlook, etc.
Wake Forest University Schools of Business professor Roger Beahm will discuss the pros and cons of using the family name in developing a brand. From the Bush's Best baked beans to the Ford Motor Co. and SC Johnson: A Family Company, branding the family name comes with it's own unique set of challenges. Join us as we learn about the distinct differences in the psychology behind utilizing (or not) one's "family-ness" in advertising and marketing.
Next, we'll hear from Wendy Yuengling Baker of Yuengling, America's Oldest Brewery. Founded in 1829, this family owned company has been in continuous operation for more than 180 years.
Wendy, a member of the family’s sixth generation, will speak about her family history and what has contributed to their company's success and longevity
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