Steve Reinemund was recently featured in a Businessweek article on former corporate CEOs who have made the transition to business school deans. You can find the entire article here, but we are also including the relevant section about Dean Reinemund and his approach to the Wake Forest University Schools of Business.
In 2008, Wake Forest University's Schools of Business appointed Steve Reinemund, former CEO of PepsiCo (PEP), the beverage and snack-food company based in Purchase, N.Y., as dean. He quickly used his management background to help implement change at the school, he said in a telephone interview on July 27.
About a month after he arrived, he hired a management consulting firm that in 90 days helped the school revamp its system for performance reviews and salary increases for professors, giving faculty the option of deciding whether they want to spend more time on teaching or research. Under his leadership, the school has launched a new Master of Arts in Management program for undergraduates with liberal arts backgrounds who are considering business careers. He's also helped raise money for a new building that will house both the school's graduate and undergraduate programs; the school has received $25 million so far for the new building and expects to raise an additional $20 million by the end of the year, Reinemund said.
"We have a very aggressive provost and president at Wake Forest, so the school has a strong desire to continue to get better," he said. "It's been every bit as challenging as any corporate experience I've ever had."