Wednesday, February 10, 2010

Marketing Summit Recap: Late Night Hijinks

Competitors in the 2010 Marketing Summit found release in many ways: music, dancing, throwing things in the study rooms. Perhaps the most discussed event was the midnight push-up contest involving most attending teams. At Saturday's gala, IBM executive Robin Young announced that Kenan-Flagler Business School at the University of North Carolina won the contest.

Finally pictures of this athletic competition have surfaced (courtesy of the team from IESE), giving us all a glimpse into efforts to remove stress in the midst of a 36-hour marathon case preparation!

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