Thursday, January 28, 2010

Marketing Summit 2010: Networking

The 2010 Marketing Summit is fast approaching. For all students in the Wake Forest University Schools of Business and elsewhere, the event provides numerous opportunities to volunteer and participate.

Though a limited few can compete, the summit will provide abundant networking opportunities with highly successful companies such as IBM, Cheerwine, BB&T, Altria, and BBDO.

As the event nears, it is important to acknowledge several networking basics.

  • Dress for success: First impressions are often lasting impressions. It never hurts to be the best-dressed prospect in the room.
  • The KISS Principle: When meeting an executive, follow the KISS principle: Keep It Simple Stupid. Don’t overwhelm them in the first conversation with your dreams and desires of working in their company. Executives know when someone is trying too hard and it is a major turn off.
  • Demeanor: Opportunities like these can be overwhelming, so being relaxed, confident, and an active listener will be keys to success. You may want to sell yourself, but remember that each conversation involves dialogue.
  • Get the info: Interested in a particular company? Do you homework beforehand. And make sure you have an opportunity to collect business cards. After the summit, following up with people may enhance your chance for furthering your conversation.
  • Have fun: The Marketing Summit is a great opportunity to meet new people and have loads of fun!
~ Bobbie Shrivastav

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